Кейс по увеличению числа подписчиков (косметология и медицина)

Customers: professional cosmetologist, promoting his own brand.

Customer carries out complicated and expensive treatments for caring for the skin of the face and provides fee-based advisory services.

Region: Kyiv, Kyiv region, Ukraine

Clients needs:  creating of a personal account AdWords, setting up advertising campaigns, launching ads to increase in viewers and target subscribers on the channel

The duration of the campaign: from 21.01.2019 to 21.03.2019    

Specifics of setting up of an advertising campaign:

• Testing of optimal parametric setting, takes up approximately 14 days
• The type of ads- Discovery
• Targeting – only Ukraine, women 20+

What is done during advertising campaign:

1. The customer buys minimum 3 service package “Penny for a View”
2. The PrLand team creates a  free of charge personal account AdWords and it was set  up 40 different advertising campaigns for testing the effectiveness
3. 5 high quality videos were chosen, one of which occurred to be more efficient.
4. We have gained 2261 target subscribers+ approx 50 subscribed through not advertised videos
5. We have gained 1292 likes to video
6. Получено 46 374 просмотра
7. We have got 477 adds to playlist.

Efficiency of the advertising campaign:

An average price for 1 view – 0,09 hrn.

An average price for 1 lead (one subscriber) – 3,65 hrn

Conversion percentage – 4,87%

An average duration of a view of a video – 48,14%

Such a huge result was reached thanks to professional settings of a PRland team, careful and regular tracking of statistical indicators and the excellent content quality.