Musical channels boost campaigns
Client: singers, bands, composers, creative people
Clients needs: own brand promotion, popularization of musical compositions
The strategy of gaining of your marketing goals: creating of a personal account AdWords, setting up advertising campaigns, launching ads to increase the number of targeted subscribers and views on your YouTube channel
Specifics of setting up of an advertising campaign
- Testing of optimal parametric setting, take up approximately 5 days
- The type of ads- In-stream, less often Discovery
- Targeting – the country of a singer or the whole world
Examples of successful advertising campaigns
Client IZZAT has bought two service packages “Penny per view” . PRland team has set up a personal account for free and created approximately 20 different advertizing campaigns to test the effectiveness.
In the result:
We’ve got 1018 of target subscribers+moreover approximately 40 subscribed through not advertised video
We’ve got 1321 of video like
We’ve got 97 882 of video views
We’ve got 603 addings to the playlist
The efficiency of the advertising campaign:
An average price for 1 view – 0,07 ruble (0,028 hrn)
An average price for 1 lead (one subscriber) – 5,5 hrn
Conversion percentage – 1%
An average duration of a view of a video – approx 50%
An example of a professionally set advertisement when the budget was set maximum economically and rationally.
Each view of a lyric-video of Liudmila Sharanova – Koshka per 2 Russian penny, it is approx 0,008 Ukrainian hrn.
Such a huge result was reached thanks to professional settings of a PRland team, careful and regular tracking of statistical indicators and the excellent content quality.
Example, how per 48 thousands rubles (19,2 thousands of hrn) was recruited more than 1000000 views for a clip. It is seen on the screenshot how can the price be scattered on ads ( from 3 till 13 of Russian penny) it depends on content quality and the duration.
The following singers were advertised
- Kishe;
- Sonya Kay;
- IZZAT;
- Kuptsova;
- Danil Danilovskyi
The example of a budget spent to orient what prices we are working with. We are trusted by large customers and mainstream musical artists.
Example of a clip promotion of a singer -Danil Danilovskyi. At first stage the official ads were bought (green color on the chat). It helped the video to gain weight on YouTube. It resulted to that it was recommended to potential audience on the main video hosting page (red color on the chart). Thanks to ads the YouTube marked the primary activity of the video and began itself promoting it. Finally the video began to gain a huge number of organic views totally free of charge!
It has been illustrated the statistics of the same video clip on this screenshot, but it was chosen the other parameter “Subscribers Growth”. Highlighted zones on the chart match the previous screenshot. The screen color is the result of the advertisement, red is the result of YouTube recommendations. It is clear that it is very profitable to show the primary activity for receiving an organic free traffic. But this is possible due to high quality content and viewers’ interest.
Если вы хотите популяризировать свою музыку и увеличить число поклонников – продвижение на Youtube идеальное решение!